Client Spotlight: Green Apple Strategy

Company Name:

Green Apple Strategy

Industry:

Marketing

Location:

Nashville, TN

Services Used:

PEO

The Client

Green Apple Strategy is a Nashville-based boutique marketing and PR agency. Since 2012, the agency has helped businesses transform marketing from a reactive task into a strategic advantage. At the heart of Green Apple is a small but dedicated full-time team that thrives on building genuine relationships and delivering results that last. As a woman-owned business, Green Apple has created a culture where flexibility, balance, and growth aren’t just values—they’re the way the team shows up every day for one another and for their clients.

The Opportunity

When Green Apple Strategy received a steep renewal increase on its existing health plan, CEO Samantha Owens Pyle knew it was time to find a better solution for her team. Providing high-quality, cost-effective benefits was essential to attracting and retaining talent, and partnering with LBMC Employment Partners’ PEO delivered exactly that. The agency gained better coverage and access to 401(k) accounts, dental and vision insurance, as well as short- and long-term disability benefits at more affordable rates, along with expert management of payroll and payroll taxes.

After partnering with LBMC EP, Samantha also discovered an additional advantage: the ability to keep a valued team member on staff after they relocated out of state. Because of LBMC EP’s reach across nearly every state, Green Apple can now expand our business across state lines and grow our talent and client outreach. That flexibility provides Samantha with the opportunity to grow her team in almost any state, without facing the steep costs associated with small business expansion.

“Partnering with LBMC Employment Partners has been one of the most impactful decisions I’ve made for our team. Not only did we gain access to better benefits at more affordable rates, but we now have a plan for scaling our business with talent across the country. That simply wouldn’t have been possible without the reach and resources of LBMC EP’s PEO. On top of that, I now have more time to focus on scaling my business, strengthening my team, and serving our clients.”

- Samantha Pyle, Founder & CEO of Green Apple Strategy